About
WEB3. AI ENTHUSIAST. CREATE. DESIGN. DIRECT. PRODUCE. EDIT.
I'm John Sommers—a former pro snowboarder who traded powder for pixels. Now I concept, design, animate, shoot, and cut content that moves people (and algorithms).
From music videos to multi-platform campaigns, I bring sharp instincts, high taste, and deep versatility to every creative challenge. Whether I’m directing branded content or refining motion systems for global launches, I work fluidly across formats, platforms, and industries—tech, fashion, lifestyle, entertainment, and beyond.
A bit future-facing: I'm curious about where AI meets storytelling, and how creative workflows evolve in the age of automation. Also keeping one eye on the metaverse and decentralized creativity.
Select Clients:
MAC COSMETICS, HOKA/DECKERS, CONVERSE, L’OREAL, MILK STUDIOS, MILK MAKEUP, GLAMGLOW, SEPHORA, HANES, FAN-DUEL, CANDY CRUSH, BILLY MAGAZINE, NIKE SB, THE NORTH FACE, BOSE, HOWARD HUGHES, SEAPORT NYC, CHASE, HEINEKEN, PABST, THE W HOTEL, BLINK FITNESS, MASSIMO, STANCE, KAT VON D, SONY MUSIC, RCA, GUCCI GHOST, TROUBLE ANDREW, SANTIGOLD, ZOE KRAVITZ, LIL’ KIM, BASSNECTAR, MILKPEP #gonnaneedmilk