WEB3. AI ENTHUSIAST. CREATE. DESIGN. DIRECT. PRODUCE. EDIT.
I'm John Sommers—a former pro snowboarder who traded powder for pixels. Now I concept, design, animate, shoot, and cut content that moves people (and algorithms).
From music videos to multi-platform campaigns, I bring sharp instincts, high taste, and deep versatility to every creative challenge. Whether I’m directing branded content or refining motion systems for global launches, I work fluidly across formats, platforms, and industries—tech, fashion, lifestyle, entertainment, and beyond.
A bit future-facing: I'm curious about where AI meets storytelling, and how creative workflows evolve in the age of automation. Also keeping one eye on the metaverse and decentralized creativity.
Please view Resume and Vimeo for additional work
Select Clients:
MAC COSMETICS, HOKA/DECKERS, CONVERSE, L’OREAL, MILK STUDIOS, MILK MAKEUP, GLAMGLOW, SEPHORA, HANES, FAN-DUEL, CANDY CRUSH, BILLY MAGAZINE, NIKE SB, THE NORTH FACE, BOSE, HOWARD HUGHES, SEAPORT NYC, CHASE, HEINEKEN, PABST, THE W HOTEL, BLINK FITNESS, MASSIMO, STANCE, KAT VON D, SONY MUSIC, RCA, GUCCI GHOST, TROUBLE ANDREW, SANTIGOLD, ZOE KRAVITZ, LIL’ KIM, BASSNECTAR, MILKPEP #gonnaneedmilk